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The WHO declared the spread of the Zika virus a public health emergency of international concern in early 2016. Current efforts to combat the virus in vulnerable communities in Latin America focus on vector control and education, but no serious attention has been given to insecticide treated apparel for hard-hit communities.
Given the potential impact of personal protective apparel, Maternova has established a line of innovative and stylish clothing for girls and women to help prevent the spread of Zika and other vector-borne diseases. Maternova Zika Protective Apparel is based on a business model which uses a premium high fashion market to subsidize apparel for highest risk, impoverished populations beginning in Eastern El Salvador, where Zika mother kits are already being distributed and studied.