Continuum of Services

This page covers the range of services that the Maternova team provides for innovators, startups and corporate teams seeking to pilot, launch, or accelerate commercialization of a medical device, diagnostic, or other product in the reproductive, maternal, and newborn/child health space. Services are priced in negotiated contracts based upon negotiated time frames, scope, and objectives, and covering one or more of the services listed in the continuum below.

Product Testing/Usability Study

At this stage, your product has a viable prototype or even a version 2.0 or 3.0, and you are looking for a site to test the product (either inside the U.S. or in another country). Maternova will use its network to zero in on a single test site, or when needed, different test sites:

• Level 1: Location of a single test site, oversight of testing, gathering data
• Level 2: 2-3 sites, oversight of testing, gathering data
• Level 3: 4 or more sites, oversight of testing, gathering data

Clinical Trial Recruitment

For innovators recruiting for clinical trials Maternova uses a far-reaching network of midwives, doulas and obstetrician/gynecologists to raise awareness of clinical trials and recruit patients for clinical trials.

Market testing

At the market testing stage, an innovator or startup has a product with strong usability and feasibility results and is now planning to launch in the market. Before doing so, the entrepreneur will require market testing to determine pricing and price sensitivity.

• User feedback/post-market survey
• Pricing Analysis and Price Sensitivity
• Setting a tiered pricing system for volume orders

Marketing and launching of products

Maternova has an active global platform that is accessed by customers around the world. We are selling to Ministries of Health, sub-distributors, hospitals, research institutes and humanitarian organizations. In some cases, it is strategic for an innovator to contract out sales and marketing services, placing their product on the Maternova marketplace and in the catalog to take full advantage of our existing channels, and the ability to cross-market with devices and diagnostics in the same vertical. In this scenario, Maternova and the innovator sign a marketing agreement. Additional components that can be specified in the marketing agreement include:

• Product launch services
• Development of KOLS
• White Paper Development
• Ongoing Marketing on the Maternova Platform, Newsletters & Social Media

Sales

A sales contract will leverage Maternova’s ongoing sales processes which requires constant interaction with the customer from the point of inquiry through to payment and receipt of goods. The sales process is one that requires precision, fast turnaround and in-depth understanding of B2B customer expectations for:

• Estimates and quotes, including shipping quotes
• Invoicing
• Sales contract
• Receipt of payment
• After sales support

Supply Chain Expertise

With over a decade of experience selling medical devices and diagnostics globally, Maternova is well-versed in the evaluation of manufacturing and supply chain readiness. Your company can contract the following:

• Assessment of regulatory compliance and certifications
• Review of manufacturing capacity, quality and procedures
• Manufacturing assessment
• Evaluation of alternative manufacturing scenarios
• Assessment of readiness for scale including site visit

Logistics

A standalone logistics contract with Maternova contracts out oversight of all logistics processes for a product, based upon a negotiated fee. Your company can contract the following services:

• Transportation Management: routing, scheduling, track & trace
• Optimization of transportation costs, delivery times, and service levels
• Inventory Management: setting inventory levels, managing stock replenishment in accordance with demand, etc.
• Handling customer inquiries and issues as they relate to logistics operations
• Import/Export Regulatory Compliance

Exclusive Distribution

Maternova is a distributor of medical devices and diagnostics, selling to hospitals, health systems and governments around the world. In order to work with us as your exclusive distributor, we negotiate a distribution agreement that offers exclusivity to Maternova and ensures that your product is listed in our catalog as a tier 1 product, with dedicated marketing and visibility campaigns, and that all aspects of distribution fall under Maternova’s purview. This option is for companies that want to focus on product development rather than building a marketing and sales component of their business.

• All marketing, sales, and logistics are handled by Maternova. 
• Sub-distributors and in-country registration are also managed by Maternova

Option to License or License of IP

In certain cases, Maternova will work with the startup/partner to license a technology and take direct ownership of the IP, including choice of manufacturer. This option is considered when the intellectual property is a direct fit with Maternova’s catalog and fills an unmet need in the market, and when the inventor is interested in ‘outsourcing’ all aspects of the commercialization of the product rather than pursuing the market through the launch and fundraising for their own company.