We worked with the firm Undefined Creative, a New York based studio, to develop our first motion graphics video. How did we do it? Well, the secret sauce was @catchafire. This startup partners professionals with social enterprises--and Maternova was one of the founding members of the Boston 'edition' of Catchafire. This enables professionals in specific categories (editors, financial forescasting motion graphics, SEO, etc.) to partner in what they do best with social enterprises needing a specific time-limited projects.
It is widely known that improved access to skilled health professionals and health technologies dramatically improves the chances that mothers and newborns will survive an obstetric emergency. Skilled care utilization is a key indicator for Millennium Development Goal 5.
This is a photo of a Haitian midwife by the name of Bien Amie Guerlie. She is using parts of the Maternova obstetric pak--the solar powered headlamp and the WHO Colour Scale to detect anemia. Bien Amie was part of the first graduating class of midwives trained by Midwives for Haiti. The midwives are being trained for deployment in the area around Hinche in mobile clinics and in the local hospital. What has become clear is that the Maternova obstetric paks are both a clinical tool--but also an added safety kit for midwives who are traveling alone in remote areas.
The clinical steps around saving mothers' lives are a matter of swift-decision making and skill. A lot of attention is being given to a simple process called the 'Active Management of the Third Stage of Labor' as a way to prevent postpartum hemorrhage. While clinicians who have been trained and who do hundreds of deliveries a month will remember the steps in AMTSL, newer clinicians will need reminders. We saw an interesting rubber stamp that was created for a USAID project. It covered the steps of AMSTL and could be stamped directly into a paper medical record.
We focus on postpartum hemorrhage because it is the leading cause of maternal death in most settings. Obstetric hemorrhage kills an estimated 150,000 women each year, most of whom live in low-resource settings.
According to the WHO, in 2008 there were 247 million cases of malaria and nearly one million deaths due to the disease, many of which occur in sub-Saharan Africa. This mosquito-borne infectious disease is caused by a variety of Plasmodium parasites, including the fatal Plasmodium falciparum,and is of particular importance in the field of maternal health, as pregnant women are more susceptible to infection than non-pregnant women, according to work undertaken by researchers Michal Fried and Patrick Duffy.
While we like to focus on highly practical solutions that improve maternal survival, we are also interested in solutions still in research and development. Artificial or synthetic blood is one such invention that could change everything. There are several reasons why a woman might need a blood transfusion-chief among them severe anemia or blood loss due to postpartum hemorrhage. Right now, a blood transfusion requires a blood banking system, something that is difficult for many lower-level health facilities. What's more, an enormous number of the transfusions in lower-resource settings are not tested for HIV and Hepatitis. Women are brought in on stretchers, in buses and in cars to facilities where it is often impossible to save them because blood is not available. Story after story is told of husbands and family members rushing around looking for a blood donor. How different could it be if stores of synthetic blood were available?
This short clip uses black and white shadowy claymation type figures and yet does a better job than most PSAs we've seen in summing up the effect of maternal mortality on families and on the globe. It was done by Art Center for Design for UNFPA.
Our passion is in information design... that saves lives. This graphic depicts our vision for how Maternova will help or organize the field of innovation for maternal/newborn health