Kangaroo Mother Care (KMC) is a WHO-recognized and evidence-based technique for nurturing low birthweight babies.  The baby is wrapped against the mother's chest, with the mother's skin and baby's skin touching.  The mother is encouraged to 'wear' the baby against her skin as continuously as possible, even 24 hours a day.  A 2010 study found that KMC reduced deaths in preterm babies 50%, and that the method was more effective than incubators.