Bottlenecks: From Dirty Word to Solution
Supply chain logistics can make or break a product's success. The best product is useless if it doesn't get to the end user. It can get caught in customs, get ruined in transit, require cold chain transport, or can be prohibitively expensive to ship.
Coca Cola, the global soft drink brand, has mastered the science of supply chain logistics, successfully penetrating virtually every market in the world. ColaLife.org has ingeniously piggy backed on their supply chain, and developed a small, sealed tray that fits perfectly into the empty space between the bottlenecks of the soft drinks.