We thought we'd share with you, dear readers, why we are bullish on our for profit social enterprise marketplace approach to global health technologies.

1) Suppliers and manufacturers: suppliers and manufacturers are accustomed to dealing with other businesses. We find that being a business and operating with business principles is optimal when negotiating contracts with suppliers and manufacturers.

2) Like products should be marketed together: the status quo is that there are now literally hundreds of global health entrepreneurs all going after many of the same markets. Each time, the entrpreneur has to learn the ropes from scratch, often spending years in the process. We think it is a no brainer for like products to be marketed together in one online marketplace

We pause at the start of 2013 to reiterate what drives us in what we do. As you may well know, Maternova is building an online marketplace for technologies and protocols that save the lives of mothers and newborns. We want to remove epic layers of red tape to make it easy for clinicians and researchers to access life-saving technologies. We'd like to make it as easy as click and ship.