A new take on the clean birth kit: rebranding as a wedding gift
When we came across this unique take on the clean birth kit we were really impressed--anything that puts a unique, positive spin on creating a safer birth is very welcome! This Tibetan birth kit combines 'how to' images and actual implements in a beautiful box meant to be given as a wedding gift. The RISD team rebranded the concept of birth kit as 'sanitary item' into wedding gift. To be clear, this birth kit was only taken through the prototype stage and is not available anywhere for purchase (yet).
Kathleen O'Donnell, Soomi Lee and Esther An worked on this project as part of a RISD course in 2010 for a studio class titled "Design for Social Entrepreneurship" taught by Sloan Kulper. We interviewed Kathleen O'Donnell to find out more.





