We worked with the firm Undefined Creative, a New York based studio, to develop our first motion graphics video. How did we do it? Well, the secret sauce was @catchafire. This startup partners professionals with social enterprises--and Maternova was one of the founding members of the Boston 'edition' of Catchafire. This enables professionals in specific categories (editors, financial forescasting motion graphics, SEO, etc.) to partner in what they do best with social enterprises needing a specific time-limited projects.
Our journey through the motion graphics video process was a lot of fun. We decided to move away from defining the problem, which was a little bit risky. Our thinking was this: maternal health is now firmly on the international agenda. Yes, there are many who still don't know how serious the consequences of a maternal death are, or how many women die.. but there are phenomenal videos, feature length films and more describing this problem. We wanted to start immediately with the solution--with what Maternova brings to the table. We also wanted to set the stage for where we are going and to stay upbeat. Starting with maternal death is often a 'turnoff'-- it is so hard to think about that many times it prevents action rather than inspiring it. We want people to feel immediately empowered.
Says Allyson Cote, "the video speaks to where we are headed...toward a new level of collaboration and social connectivity on our platform"